Creativity in Sport Philip Lawrence Awards Home Office
Creativity in Sport
About Us
Creativity in Sport is a community interest company and was formed in 2008 by Lizzie Webb and Debbie Flood. It specializes in devising and developing physical activity programmes to enable pupils in primary and secondary schools to acquire knowledge with a kinaesthetic approach to learning.

Since 2013, Creativity in Sport has focused on "Learning on the Move" programmes for classroom learning in primary schools. Pupils can be active throughout the school day with action packed literacy and numeracy initiatives.

"Lizzie's Active Multiplication programme" has been successfully integrated into the school curriculum for all ages and abilities and our CPD 1 day training course is available for teachers and assistants.

Since 2008, we have also worked with numerous primary and secondary schools, pupil referral units and prisons, enthused and motivated hundreds of young people who are disengaged and disadvantaged. Our team has welcomed and incorporated family members into participating in several of our programmes and successfully created job opportunities for ex- offenders and excluded school participants, so they can lead by example for the benefit of the local community.

Lizzie Webb
Lizzie founded Creativity in Sport in 2003; she has devised and implemented several physical activity initiatives for primary and secondary schools, including Joggy Bear for nursery and primary schools, the "Go! London 2012" arts and physical activities competition for primary schools, Lizzie is probably best known for her twice morning daily fitness sessions for ten years on TVam.

During the 1970's and early 80's Lizzie taught for 6 years in a London comprehensive school working with disadvantaged children whilst teaching both academic and physical activity subjects. She became tutor in charge of a residential home for excluded school pupils before returning to her college to supervise teacher training programmes.

Prior to her 10 years with ITV's first breakfast station, Lizzie taught at the Pineapple Dance Studios, The London Studio Centre, Sylvia Young and Italia Conti Stage Schools and many other educational institutions. The " Body Rocks" programme that combines a teaching qualification with behaviour courses originated in 2006 when Lizzie and Debbie were teaching at Huntercombe Boys Juvenile Prison.

Debbie Flood
Debbie is an Olympic oarswoman, winning silver medals at both the Athens and Beijing Olympic games. Debbie and Lizzie worked together when Lizzie was teaching her exercise programme to the GB Women's Rowing Squad and in 2008, they formed Creativity in Sport into a Community Interest Company.

Debbie was an international athlete for 13 years, winning several gold medals competing in the World Rowing Championships. In 2013, Debbie was appointed the first female Captain of Leander Rowing Club in Henley Upon Thames, the world's most successful rowing club.

She is a UK Sport Ambassador for Drug Free Sport, an assistant rowing coach and the rowing representative for Christians in Sport. Debbie has been a Gym Instructor and an internal verifier for NVQ2 examinations and worked in the Education Department at the Henley River & Rowing Museum. She lectures to both businesses and schools and has worked with children of all ages introducing the rowing machine as an additional or alternative way of encouraging youngsters to participate in sport .She has been a learning Classroom Assistant and is a trained prison officer.